# Find the next website repair

Use this sheet for one service, one landing page and one customer task. Repeat separately for a different service or language. This is a diagnostic aid, not a conversion score or accessibility certification.

Service: __________
Landing-page URL: __________
Customer task: “I need to __________ in __________.”
Entry point checked (ad, search result, referral or direct): __________
Device, browser, connection and date: __________
Person checking: __________

Mark every row: **Works / Blocked / Unknown**. Do not score unknowns as failures. For each row, write what happened, not what you think a visitor feels.

## The checks

1. **Promise matches page.** Open the actual entry link. Does the page address the service and area promised there?
   - Evidence: record the entry wording, page heading and mismatch, if any.
   - Result: __________ Observation: __________
2. **The visitor can establish fit.** Can someone identify the work offered, area served and important exclusions without contacting you?
   - Evidence: point to the exact page section, or name the unanswered question.
   - Result: __________ Observation: __________
3. **Proof helps with this job.** Is there relevant, accurate project information, a genuine review or another verifiable reason to consider the business?
   - Evidence: record what the proof supports. A generic badge or unsupported claim is not verification.
   - Result: __________ Observation: __________
4. **The next step is clear.** Ask a person unfamiliar with the page to choose an action and explain what they expect afterward.
   - Evidence: record their chosen action and expectation. Do not coach them first.
   - Result: __________ Observation: __________
5. **The path remains usable.** Check the main action on a phone, with enlarged text and with keyboard navigation. Look for overlap, clipping or a lost focus indicator.
   - Evidence: record the device and exact step that fails. These checks are not a full accessibility audit.
   - Result: __________ Observation: __________
6. **The initial request is proportionate.** For each required question, ask: “Do we need this before the first useful response?” Check clear field labels and understandable error guidance.
   - Evidence: list one unnecessary requirement, or the operational reason each is needed.
   - Result: __________ Observation: __________
7. **Contact reaches the team.** Agree on a clearly labeled test, complete the chosen contact path and ask the receiving team to confirm it arrived. Do not send tests to unrelated businesses.
   - Evidence: record the test reference, outcome and responsible role. Keep personal information out of shared screenshots and analytics.
   - Result: __________ Observation: __________
8. **The measurement means what you think it means.** Name the outcome your report records: click, form submission, received inquiry or booked work.
   - Evidence: verify the event against the real action. If you cannot, mark unknown. A click is not proof of a completed contact.
   - Result: __________ Observation: __________

## Choose one next action

- **Blocked contact path:** repair the obstruction or delivery failure; repeat the same test.
- **Clear promise/fit mismatch:** align the entry link and page with the intended service; ask an unfamiliar person to try again.
- **Unclear action or avoidable effort:** change one instruction, label or requirement; repeat the customer task.
- **Unknown evidence:** name one observation or measurement to collect. Do not infer the cause from visit totals alone.

Our observation: __________
The one change or investigation: __________
Owner: __________
Retest date: __________
Pass condition we can observe: __________
Retest result and evidence: __________

**Illustrative completed entry, not a client result:**
Observation: The “office cleaning” link opens a page that only describes homes.
Change: Point the link to a section explaining office cleaning and the actual service area.
Pass condition: A person unfamiliar with the site can find that service and explain the next step without help.
Retest result: Not yet tested. Do not claim an improvement until the test is complete.

## Optional tools after the diagnosis

- If the page’s search description does not match the work, draft a clearer title and description in [SEO Studio](https://digito.technology/tools/seo-studio). Its preview is illustrative, not a promise of how Google will display the result.
- If campaign-link naming is inconsistent, use the [UTM Campaign Builder](https://digito.technology/tools/utm-builder). Tags help label links; they do not establish that a visitor sent an inquiry. Never put customer names, email addresses or message contents in the tags.

Technical reference: [W3C accessible forms](https://www.w3.org/WAI/tutorials/forms/) and [Google Analytics enhanced measurement](https://support.google.com/analytics/answer/9216061?hl=en).