Tools.
Practical tools for measurement, marketing intelligence, and pipeline decisions.
Showing all 9 tools.
Measurement & analytics.
Make campaign, traffic, and reporting data reliable enough to use.
Campaign Analyzer
For marketers running A/B tests: load the sample or upload your own CSV to compare variants and see what moved performance. Runs in the browser.
Hosted on GitHub Pages
UTM Campaign Builder
For marketers and analysts: build clean, consistently named campaign tracking URLs to copy. Enforces a naming taxonomy, saves presets, no tracking.
Hosted on Digito
Analytics HQ
Demo of a multi-site GA4 reporting pipeline. The live page shows a fully populated sample dashboard on synthetic data; pointed at your own GA4 it auto-builds the same stakeholder reports with live figures.
Hosted on GitHub Pages
Marketing intelligence.
Turn search, brand, and channel signals into clearer marketing choices.
SEO Studio
For marketers and content owners: write a page title and description, preview the Google snippet and social card, and copy clean meta tags and JSON-LD schema. Runs in your browser.
Hosted on Digito
Campaign Intelligence
Demo on sample data. A martech dashboard concept: channel performance, a competitive view, and an AI message scorer. Shows the format, not your campaigns.
Hosted on GitHub Pages
Pipeline & revenue.
Prioritize the leads, accounts, and sales context most likely to matter.
Lead Scoring Builder
For marketing and sales ops: build a weighted lead-scoring model, set A/B/C tier thresholds, and watch a sample lead list re-rank live. Two models (B2B SaaS and nearshoring/industrial). Runs in your browser.
Hosted on Digito